Within the framework of the exhibitions "Wine and winemaking" and "High degree"

Date of carrying out: February, 5, 2010
Place of carrying out: conference-hall of "Londonskaya" hotel, 11 Primorsky Blvd, Odessa, Ukraine

General partner – “Londonskaya” Hotel         

Audience of the conference:

• Manufacturers of wine and alcoholic beverage production
• Marketing experts
• Representatives of wholesale and distributing companies
• Experts of trade – marketing departments
• Representatives of PR and advertising agencies

Main topics of the conference :

• Principles of marketing policy in sphere of manufacture and sale of alcoholic production;
• Government Relations (GR) in sphere of manufacture and advancement of alcoholic production;
• The scheme of deduction of consumers at change of the place name of drinks;
• Propagation of a national product, as the instrument of struggle with falsification;
• Actual questions of advancement of legislatively limited brands;
• Kategorical management: new technology of management of assortment, aspects of introduction;
• Advancement of "Premium"class production;
• Construction of mutual relations distributive companies manufacturers in a cut of trading marketing;
• Qualitative construction of distribution.

In the program of the conference:

Aleksey Ignatyev, Director of “Adformer” (Ukraine, Kiev)
"Innovative decisions in the sphere of internet-advancement of alcoholic brands with provision for "Window of possibilities" of the current market situation"
http://www.adformer.com

Elena Mikitenko, Development Director of Markets Consulting Group (Ukraine, Kiev)
"Tendencies and perspectives of alternative kinds of packing usage on the wine and liquor-vodka market of Ukraine and CIS countries”
http://www.mcgroup.com.ua

Nazar Grinik, Director of the mobile marketing agency Lead9 (Ukraine, Kiev)
"Mobile marketing in promotion of alcoholic products"
http://4rim.com.ua/

Denis Kamishev, Director of full cycle PR-agency “Fourth Rome” (Ukraine, Kiev)
The topic is under formation
http://4rim.com.ua/

Vladimir Dekhtyarev, Strategy Director of "Nords PR Ukraine" (Ukraine, Kiev)
The topic is under formation
http://www.nordspr.com.ua/

Yaroslav Trofimov, specialist on branding, business-consultant, specialist on marketing in informative-capacious brunches. Director of “Inspire Ukraine” branding agency. One of the apologists of the theory about end-to-end identification of brands. Actual member and partner of Ukrainian marketing-club. (Ukraine, Odessa)
"Conception of information society and new marketing instruments due to the promotion and positioning of alcohol products brands”
http://www.inspire.com.ua

Sergey Dudka, Director of “Oasis Ukraine” Company (Ukraine, Kharkov)
"Stimulation of sales and promotion of alcoholic products using multi-sensor marketing. Technologies of  aroma branding".

Sergey Ionushas, Director of legal company “Galeon”, attorney, patent confidant, member Ukrainian lawyers Association (Ukraine, Kiev)
"Protection of trademarks rights and other objects of intellectual property in the sphere of winemaking”

Tatyana Ponomarenko, assistant professor of the applied linguistics pulpit of Odessa national University by I. Mechnikov, marketing communicaion director of the "Industrial-trading company "Shabo" LTD (Ukraine, Odessa)
"Brandland of wine as a communication platform OF "Shabo" TM"